Beijing-based video app TikTok is currently riding high, becoming the most-downloaded app within the United States of America in September.
Back at the end of 2016, ByteDance launched their latest app, TikTok, which quickly became a well-liked app in the world of making and sharing videos. Simply over a year later, the company announced plans to merge with musical.ly, an analogous app that became widespread for the lip-sync videos it spawned.
Now, it looks like TikTok and musical.ly’s August merger was worth it, with the app beating its rivals in terms of downloads last month.
As TechCrunch reports, TikTok has recently surpassed the likes of Facebook, Instagram, and Snapchat in terms of monthly downloads, reaching the highest of the U.S.A.App Store in the process.
The app, that allows users to share brief videos accompanied by music clips, is most well-liked amongst young users, and has experienced a meteoric rise in the previous couple of months alone.
According to TechCrunch , the app saw a 31 increase from its previous month in September, reaching a complete of 3.81 million installs, beating Facebook’s total of 3.53 million.
While the app boasted 1.13 million installs within the United States of America back in October of 2017, it has since grown an enormous 237%, making it one among the most-downloaded apps within the world.
Of course, the remaining question may well be just why TikTok has become so in style in recent months.
As Apptopia notes, the best explanation for this growth comes from an increased amount of ad spending from the likes of Facebook, Google’s ADMob, and in-app platform Vungle. However, they also note that this growth may additionally be due to the face that downloads from variety of separate apps were combined throughout the musical.ly merger back in August.
Whatever the case, Facebook seem to be sweating this news somewhat, having recently declared plans to make their own competitor, Lasso.
While we’ll have to wait and see whether or not Lasso could be a success, it remains to be seen whether TikTok’s recent growth is just a fluke, or whether they’ll continue to surpass some of social media’s biggest players in terms of downloads.