Should your brand run an on-pack promotion?
What is a better way to gain brand awareness than through a platform designed simply for social interaction?
Instagram contests are growing as a popular way to gain engaged users. They receive 3.5 times additional Likes and 64 times more comments than regular posts leading many brands to show to Instagram to promote themselves. But, before you start your Instagram promotion, ensure you know the principles.
There are two completely different types of promotions you can run. The first, a prize draw, is just when the participants can win a prize based on chance. There’s no purchase necessary, participants merely enter and then a winner is picked randomly. The second kind of promotion is a competition. To enter the entrant must have merit or skill and the winner is picked based on judging criteria.
There are many ways to run an Instagram promotion, it’s just important to keep entry simple and accessible.
Like to Win: Participants must like one among your Instagram posts to enter Comment to Win: Participants must comment on your Instagram post to enter Tag to Win: Participants must tag a friend on your Instagram post to enter Repost to Win: Participants must repost your Instagram post to be entered photo Competition: Participants post a photo on their own personal account using your brand’s hashtag to be judged or voted on.
You have the responsibility to post the official rules, terms and eligibility requirements in an accessible place for participants to seek out. These can be posted on your own web site or on a contest host, as long as a link is provided within the Instagram post. You also have the responsibility to fits the rules governing the promotion and all prizes offered.
Instagram promotions must also include a whole release of Instagram by each participant as well as include an acknowledgment that the promotion is in no was related with Instagram. You must also not inaccurately tag content or encourage users to inaccurately tag content.