Instagram is putting IGTV previews in your main feed

IGTV previews will begin showing up in users’ main feeds beginning today. Ideally, you’d have to tap the one-minute previews to go watch the complete video in IGTV, something I can’t imagine anyone would want to do voluntarily.

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Instagram first introduced its vertical-video platform last June as a standalone app, and since then, the company has been sharply pushing its content by integrating IGTV into the main app, putting IGTV videos within the Explore tab, and putting out occasional notification banners for new videos. Instagram additionally added the ability for users to add IGTV previews to their own Stories. However inserting previews directly into the main feed is regarding the most conscious way for Instagram to send a message to its user base: “Please, for the love of god, watch IGTV”.
Now, you can preview IGTV videos in your feed. When there’s a new video from someone you follow, you can tap from your feed to look at the complete video in IGTV.

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IGTV, which lets users upload videos up to ten minutes long, is part of Instagram’s strategy to cozy up to creators in order to take on YouTube and Twitch. For larger accounts, users can upload videos up to one hour long. Still, its interface and search practicality remains quite lacking, and therefore the platform’s insistence on vertical video is an obstacle for many online creators.

An Instagram rep told variety, “With IGTV previews in feed, we’re making it even easier to discover and watch the most recent video content from your favorite follows.” it might be easier, however it’s also against the best interests of what most users wish.

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