How to use IGTV to increase Instagram engagement

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Find out how to use IGTV, Instagram’s new long-form video platform, to extend your engagement on Instagram — without breaking the bank.
In July 2018, Instagram launched a brand-new app and platform called IGTV (Instagram Television).
The dedicated video app made a splash within the social media world, landing headlines across every major business news website.
During its initial weeks, IGTV was largely misunderstood to be an “Instagram version of YouTube” or a platform meant for long-form 60-minute videos.
As the weeks rolled by, brands like Red Bull and BBC set high standards for the platform. a new concept began to take shape.
And, although the new platform is still growing and finding its way into the mainstream, we discover ourselves a couple months down the road — with lessons already learned.

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In this article, we’ll show you the way to use IGTV to increase your engagement across Instagram.
How to get started with IGTV beginner tips the way to use IGTV to extend your Instagram engagement rates.
3 Things Beginners need to know about IGTV.
Here are the foremost important things new users ought to know about IGTV.

1. IGTV is auto-connected to Instagram.

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IGTV is a dedicated app; however the videos you publish on the IGTV platform additionally show up in your Instagram followers’ feeds. Likewise, you’ll see IGTV videos from brands that you just follow appear on your regular Instagram feed.
IGTV videos can even be shared in post links and to your Instagram Stories.
When published to IGTV, your videos don’t expire or disappear after twenty four hours the way that typical Instagram videos do.
This offers many new opportunities to engage your audience with the videos they like to see.

2. IGTV is a vertical-video platform for pre-recorded videos.

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What makes IGTV stand out is its distinctive vertical format.
Vertical alignment is a completely different approach of watching videos than what the general public became accustomed to, and this brings with it unique and creative opportunities.
It’s attainable to create high-quality videos for IGTV on a budget using a good camera phone paired with editing apps.
However, it’s vital to be mindful of the vertical format.
While it’s technically possible to host horizontal videos on IGTV, it’s not advisable. You do want to aim for the highest-quality experience possible, which for this platform means filming along with your camera in the vertical position.

3. IGTV videos are between fifteen seconds to ten minutes long for most brands.

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When IGTV was first launched, many marketers reported it to be a platform kind of like TV in which brands could post 30 to 60-minute videos. That concept was quickly squashed as brands discovered that only verified businesses are enable to post videos bigger than 10 minutes long.
Getting verified by Instagram is a long and troublesome process, and is generally done only by enterprise-level businesses or celebrities.
So, unless you’re a giant company or are in another way famous, your videos should be between fifteen seconds to ten minutes long.
However, before you begin brainstorming possibilities for 10-minute videos, read on:
Videos should be only as long as they’re engaging.
In other words, how long can you keep viewers fully-engaged before they switch channels or move on to another video?

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Length matters, because when viewers watch one thousandth of your video it gives your brand an edge in the algorithm. This helps boost your content’s visibility within the Instagram feed.
Test your audience to seek out what works best. If your 30-second videos keep viewers glued to the screen, however 6-minute videos have them channel-jumping, and then provide shorter videos with a wide selection.
You shouldn’t rush to make super long-form content that’s not absolutely fascinating to your audience.
Publish solely what you can do with excellence and what will keep your audience totally engaged

How to get started with IGTV.

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The best part regarding IGTV is the fact that it’s a new platform and viewers are hungry for high-quality content.
Since IGTV is a mobile-first platform, make sure to consider angles, colors, and effects that stand out on mobile devices.
There are many ways to engage Instagram viewers. Below are some ideas for the kinds of videos that work well on IGTV.

1. Informational videos.

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Though the title may sound a bit dry, the genre is anything but.
Brands using IGTV to make tutorials and how-to videos are turning up the dial on film quality, and Instagrammers are engaging. Its vertical format offers limitless creative opportunities, especially once used for close-up shots.
For example, The Food Network offers a large selection of how-to videos in a “silent-movie”-type format. Though there’s music dubbed into the video, there’s no speech.
Instead of voice-overs or verbal directions, the Food Network tutorials feature step-by-step instructions using impressive close up views paired with fast-paced film that captures viewers’ attention.
Ipsy beauty brand additionally posts how-to style videos that cater to their audience, such as hair and makeup tutorials.
Tutorials are a superb way to make use of IGTV. To make your videos stand out, experiment with camera angles, special effects, and colors that make your visuals pop.

2. Entertaining videos.

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If you know your audience well enough to keep them engaged with fun videos, IGTV is the perfect platform.
Some content has no higher purpose other than to allow a peek into something wacky, fascinating, or trending.
For example, nickelodeon TV shares clips from their shows plus fun stunts that their viewers — youngsters — like to see.
One video called “Chris Paul Slo-Mo Sliming” is a simple video that shows a person getting buckets of green slime poured on top of him.
The video was a success with its audience and garnered over 23,000 views.

3. More of what you already do.

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If you have got videos on other channels or on Instagram that are already successful with your audience, attempt something similar on IGTV.
The vertical format could provide challenges or opportunities, depending on your content. There’s a lot to learn from brands that have discovered ways in which to engage their audience with great precision.
CNN is presently “crushing it” on IGTV, thanks to their audience-first approach to content.

Create visually oriented vertical videos for IGTV.


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There are many sorts of videos you can broadcast on IGTV that will encourage interaction from your followers. It’s a platform that encourages your creative team to express in an additional visually-heavy way than usual.
Take the opportunity to find inventive ways to push your products, share behind-the-scenes views of your company, or offer information and entertainment in an exceedingly visually-elevated format.

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