Facebook is launching a brand new video-only platform called Watch. And it might be something for small businesses or influencers to keep an eye on.
The Facebook Watch platform, which can be accessible on mobile, desktop and in Facebook’s TV apps, will focus on shows that have episodes that match into a theme or storyline. And users can follow their favorites so they never miss episodes. There’ll also be features to assist users discover new shows that fit with their interests or that their friends are talking about.
To start, Facebook Watch will solely be available to a limited number of publishers while Facebook grows the platform. However the corporate plans to roll it out slowly to additional users within the coming weeks.
Video is already a popular format on Facebook. However this new platform takes it to a new level. Since Watch focuses on shows with recurring episodes, it provides users a chance to keep audiences continually engaged with new content.
Facebook is also releasing Show Pages, which are basically just like the homepage for your show. And over time, Facebook also plans to make it possible for users to monetize their shows through Ad Breaks.
And there are lots of different ways businesses can create shows to suit into the new platform’s guidelines. Say you’re a business coach. You could create a show where you work with one business in each episode, and show their story from start to end, sharing tips and examples along the way. Or if you’re a food blogger, you could create a cooking show with episodes that includes unique dishes weekly. you could even begin a makeover show to showcase your skills as a makeup artist or beauty blogger.
Of course, other platforms like YouTube also offer content creators the ability to make their own shows and organize them into playlists and recurring themes. However with the overwhelming popularity of Facebook, this new feature might actually present some unique opportunities for businesses and influencers to grow and connect with their audiences.