Biggest trends in India on TikTok

From lip-syncing videos to quirky challenges and even pranks, the app has gripped everyone as well as celebrities, not simply in India but worldwide. Here’s what made buzz in India.

When it comes to social media, Netizens can get pretty addicted to apps and games they’re trying out. And in 2019, leading the list without doubt are PUBG and TikTok.
TikTok has taken Indian Internet by storm, rising as one of India’s most entertaining app, according to Google Play Awards 2019 — due to its funny and entertaining videos. Whereas some videos feature users melodramatically overacting to dialogues, others feature them lip-syncing to songs and dancing their hearts outs.

As the year attracts to a close, the short-videos app is celebrating the biggest trending challenges, songs, creators and celebrities who made a buzz on the app.
According to the app, “The most unforgettable 2018 moments on TikTok in India include #IndependenceDay challenge and #1MillionAudition”, where users showcased their unique talent celebrating diversity and creativity through content which “garnered over 2.4 billion views”. Another biggest trend dominating the app in India was “over 5.3 million videos uploaded by users” on the occasion of Diwali.

Across India, some of Bollywood’s most popular actors, singers not solely made their debuts on the app but regularly kept fans entertained with their videos including Shahid Kapoor, Jacqueline Fernandez, Govinda and Neha Kakkar. Some of the creators from India who have dominated the app include Nagma Mirajkar, Unnati Malharkar, Awez Darbar and Paras Tomar.
In India, the foremost trending tunes on TikTok are Kya Baat Ay by Harrdy Sandhu, Milegi Milegi from the movie Stree and also the Punjabi hit Sohnea by Miss Pooja feat. Millind Gaba.

Globally, the app saw a surge in user log-in during the weekends, and Indians were no different with them using the app mostly from 11 pm to 1 am, the app revealed.
Most of the largest trending videos of 2019 came from the various challenges popular on the app. Among the foremost popular challenges, were the #raindropchallenge which made waves all over the globe, particularly across the Philippines, Malaysia and Vietnam. In India, the challenges that filled everyone’s feed include #DameTuCosita, which was all about dancing with the green, animated alien as well as #DidiDance challenge, that involved doing a specific set of dance moves whereas dancing to the Didi song.

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